The relationship between emotion and cognition has been studied since the 90s. Mainly, the influence of mood on cognitive processes (Mayer et al., 1995). The mood seems to influence perception and interpretation of the stimulus, as well as the way in which we remember past facts, and the bias that we have in those remembrance processes.
Psychophysiological studies, theoretical models, and within-subject trials indicate a positive relationship between positive affect state and creativity. In this sense, positive affect seems to be related to improving many cognitive tasks.
A neuropsychological theory of positive affect
This theory predicts positive affect influences on creative problem solving, besides the consolidation of long-term (i.e., episodic) memories, working memory, and olfaction.
The theory assumes that creative problem solving is improved, in part, because increased dopamine release in the anterior cingulate improves cognitive flexibility and facilitates the selection of cognitive perspective (Ashby et al., 1999).
The dopaminergic model of positive affect and creativity
The dopaminergic model indicates that the positive mood is associated with an increase in dopamine level in the brain, related to the processing improvement in different cognitive sets and better functioning of integrated memory (Martin et al., 1993; Schwarz et al., 1993).
Creativity allows giving more innovative and original solutions to the problems. Equally, a positive mood state improves the person’s capacity to organize concepts in diverse ways and access new cognitive perspectives (Mednick, 1962). The positive mood also allows the easier recovering of positive valence information.
From the Affect Infusion Model (AIM: Forgas, 1995), it is argued that the emotional state influences cognitive processes through two mechanisms:
Thus, when an individual in a positive affect state perceives that the situation is sure, everything will be okay. In a high state of positive mood, the information process is less systematic, divergent thinking shows up, allowing explore new ideas and so, the creativity emergence (Baas et al., 2008).
Negative affect and creativity
The relationship between negative affect and creativity remains less clear. In fact, there are coexistent theories in conflict yet.
Some studies indicate that different signals, which point to a problematic situation for an individual, provoke processing of information more systematically and in detail, that is focused on specific information from the exterior (Baas et al., 2008, p. 783).
High levels of negative affect are associated with a lower level of confidence that the efforts made are sufficient, and this hinders creativity (Martin et al., 1996).
It is proved that sadness influences the thinking processes. Sadness is related to a low propensity to apply heuristic judgments, guided by rigid and stereotyped processes, which cancels any hint of creativity.
Nevertheless, other authors point out that negative affect is related to fewer cognitive distractions, increasing persistence in the task, and enhancing creativity (De Dreu et al., 2008).
Specifically, in the workplace, some authors argue that an affective signal associated with a problematic situation would motivate individuals to find a creative solution that improves that situation (George et al., 2002).
Related directly to creativity, five affective processes have been identified:
Different affective processes operate differently in diverse creativity areas and for distinct creative tasks. The influence of each on the creative process remains unknown, and some theories come from Psychoanalysis (Russ, 1999), so one part of the scientific community does not back them.
In any case, emotional facilitation seems to be important for creativity. It is understood as the ability to generate, use, and feel emotions in communication and cognitive processes. This implies redirecting and prioritizing thoughts based on feelings to use emotions to facilitate decision-making, solve problems, and creativity.
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