As objective aspects of creativity, Kasof proposes originality, novelty, and infrequency. These three characteristics are some of the dimensions of many creativity tests.
They have also been applied in the evaluation of product creativity, on many occasions through the use of blind judgment, which seems to make the evaluation process quite reliable. However, Kasof argues that these tests tend to reduce ecological validity and nullify the social point of view when, really, the acceptance of original products is a social construction.
Attribution theories emphasize situational factors, challenging conventional theories of creativity that focus more on dispositional factors. Kasof also explained three basic mechanisms that influence creativity attributions, namely; covariation, salience, and selfish bias.